2008 was a great year for Bupa International. They were awarded Health Insurer of the Year for the eighth time in nine years and now have over 800,000 members worldwide. They also made enhancements to products such as the introduction of chronic cover and greater out-patient benefits to Lifeline members, and also new group size discounts.

Bupa’s response to current economic challenges
Bupa understand that the current economic climate is at the forefront of everyone’s mind, and many markets are experiencing unprecedented volatility in global exchange rates. Bupa have adjusted exchange rates to ensure that they are providing fair and stable pricing to our members worldwide. As with any change in world currency, there are customers that it favours and others who it does not. It is important that we act responsibly and make relative adjustments to ensure that our products are rated fairly and appropriately.

Key adjustments
Bupa have made recent adjustments to pricing and services and have gained greater insight and understanding of cost drivers, and taken steps to ensure they are performing well in all markets and maximising on new opportunities.

Medical Matters
Bupa appointed Dr. Sneh Khemka, Medical Director at Bupa International last year. He will provide new insight into medical inflation and how this affects their pricing strategy. The Bupa membership guide from last October is still valid as there have been no recent adjustments to the products. If you require any further information, please feel free to speak to our team or email us on info@hls.co.ke.